The creative journey behind the patch that defines the logo of our capsule collection began with a spark from the past. While exploring vintage references, we came across an original patch from the 1980s that immediately caught our attention. It wasn’t just the aesthetic—it was the attitude it carried, something bold and iconic.That combination of symbolism and visual impact became the foundation for everything that followed.
From there, we started a process of deconstruction. We broke the original design down into its core elements, analyzing what made it Salewa. Then, we rebuilt it with a contemporary lens, updating shapes, textures, and colors to reflect a modern sensibility while preserving its soul.
Because for us, it’s never just about celebrating the past. It’s about using the past as a springboard to imagine what’s next—merging heritage with innovation, and tradition with forward-thinking design.